12 Success Factors
“Essentials Guide To Long Term Residual Income”
The 12 Success Factors
1. COMPANY TRACK RECORD
a. Most companies fail within the first 5 years
b. Company MUST be in business a minimum of 5 years (10 preferably)
2. FINANCIALLY SOUND
a. Look before you leap – will it last?
b. Company needs to be financially healthy
c. Debt free is preferable
3. STRONG MANAGEMENT
a. Strong Fortune 500 style management
b. Company should NOT be ran by MLM guys. They end up owning the downlines
and start making decisions to make themselves wealthy off the backs of
everyone else
4. UNIQUE CONSUMABLE PRODUCTS
a. Products must be highly consumable by ALL
b. Products must be products people are already buying
c. People’s budgets can’t be changed
d. No new money being spent
5. COMPETITIVELY PRICED
a. Products must be considerably less expensive than the stores they are already
shopping at
b. Smart economics – great value in being a customer
6. HIGH MONTHLY REORDER RATE
a. 95% monthly re-order
b. If people aren’t ordering, they quit
c. There needs to be overwhelming value to be a customer and stay ordering
whether or not they’re making money
7. LOW PERSONAL PRODUCTION REQUIREMENT
a. Low monthly order requirement and no monthly quotas
b. No matter what position you advance to in the company
8. LOW ENTRY FEE
a. Very low cost for anyone to join
b. The enroller should not be paid a bonus on this fee
c. Should be very low cost for them to come in the ‘right way’
d. They must not be buying inventory with their entry fee
9. LOW ATTRITION
a. If people are quitting, they’re NOT ordering
b. Must be overwhelming
10. TIMING
a. No ‘ground floor’ deals
b. Most deals fall apart in the first 5 years
c. Bad news travels fast
d. This is why most MLM companies get a bad name
e. When people get hurt and lose money, they tell everyone they know
11. NO BREAKAWAYS
a. You should NOT be penalized for enrolling someone better than you
b. You should not lose a person’s volume because they do better than you
Leadership development should be rewarded… not penalized
c. Company should be built on a sense of gain… not a fear of loss
d. Many new companies today use Binary Plans
i. They are the new breakaways
ii. They really go against business principles You’re forced to reward the
non-producer in order to get paid
12. NO RISK
a. There needs to be a 100% Money Back Guarantee… no questions asked!
b. It needs to be safe for everyone… customers and business builders
c. 80%’ers can do ‘no risk deals’
A FEW QUESTIONS FOR YOU:
● Which one of these 12 points would you be willing to take off the page
and still throw your time, energy and reputation into it?
● Are you looking for the next one… or are you looking for the last one?
If you find that the company you are a part of doesn’t meet ALL 12 of the factors, and you’re
looking to find a business model that does, we’d love to talk with you. We’ve been building a
solid business that aligns with ALL 12 of the factors.