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The Fifth Principle

유니시티황 2018. 10. 31. 22:09


The FirST PrinciPle

GeT connecTed STay connecTed

“Communication. It’s the name of the game!”

 

the single-most important step you will ever take
in building your Network Marketing  enterprise  is  simply getting started.
If you want to build your organization once
- and get paid on it for a lifetime-
take the time to get plugged in,
and then access he ongoing stream of information
offered by your sponsor, your support team, and your company.

 


The System


In this industry
everyone talks about the system and
yet only the more successful support teams
understand the awesome duplicatable power
that a well-designed system offers

to new distributors and established leaders alike.


Indeed,

the system will show everyone on your team a specific way to:


1) get new distributors started

2) explain when, where, and how to find prospects

3) teach distributors how to professionally present products and services

    to potential customers—as well as the business opportunity to prospects—and

4) be simple enough so that the cycle—or the system—

    will continue time after time, new distributor, 

    after new distributor, as described above.


Ask your support team about the system they are using,

and how they recommend you get started,

because odds are good that the system is already in place,

and if you follow it

you can achieve any level of success you desire.


Several components of the system deal with

how you stay connected with your sponsor, support team, and company.

They include:



Genealogy


Your support team can play a key role in your early success 
if you know who they are, how they can help you,
and you make it known to them that
you are serious about your success—part- time or full-time—
and want to be part of the team.

Every distributor should have a printed list that
includes his or her support team by name, location, title,
and contact information.

Make sure you know where you are in the organization
—and that all your new distributors know too.


e- Mail
We live in the Internet age.
I believe it is now safe to say that
if you are not online—
while you may not end up in the bread line as previously thought
—you are out of the information loop.

And again,
because communication is the name of the game,
if you are serious about Network Marketing,
you need to be online.

Ask your support team
how and where to get your e-mail address,
then, get online, and
learn how to send and receive e-mail.

Web SiTe
Today more and more companies
are offering distributors their own Web Sites:
www. yourcompany.com/yourname.

If your company offers this service,
get it as soon as possible.
If your company does not offer this service,
or you believe that you could “build a better mousetrap,”
talk with your support team first
before doing anything.
That “system” thing again!

Online news letter
Many leadership teams are now using e-mail
to broadcast group-specific news
to thousands of “wired” distributors at one time.

Commonly called an “e-mail blast,”
these time- sensitive messages should more than
keep any serious Networker
up to date with company news, product announcements,
as well as event/training dates and details.

Make sure you subscribe to—and regularly read—the e-mail
that your sponsor, support team and company sends.

Voice Mail
The telephone number on your business card
may very well be your company-approved 800 number.

If your Networking business is a part-time venture 
and you don’t want to print your home telephone number
on your business card...

If you have small children and
would like to ensure a more professional voice answers the telephone...

If your support team uses a voicemail system
to distribute important information...
If any of these apply to you—get voicemail.

Ask your sponsor what service,
if any, is being used, order it, use it,
and keep the integrity of the system alive.

Conference Calls
In addition to the written word
-e-mail, e- zine, corporate magazine, or otherwise
-many support teams offer weekly conference calls,
training calls, or business opportunity calls
to those on their respective teams.

These calls can be a great way to stay connected
-and build your empire-all from the comfort of your home-based business.

Get the call-in number, along with the date and time of the call,
from your sponsor or your support team,
and then make sure you’re listening.

Local Business Events
Network Marketing is a person-to-person,
relationship-building business.

Trying to build a successful business
without ever meeting with,
or talking to, anyone on your team
does not work long-term.

Therefore,
if you want to build your organization once
-and get paid on it for a lifetime-
you must attend the local business events.

Depending on your company
-and where you live in the world
-these events could be held
in a coffee shop, private home, restaurant,
hotel conference room, or
any other location
that is recommended by your support team.

Local business events usually take place weekly,
at a regularly scheduled time.
Make sure that you know where these events are taking place,
and then attend as often as you possibly can.

Regional Business Events

In addition to the local business
briefings held in your area, your support team
-or local leadership-will schedule larger events
on a monthly, or quarterly basis.

Distributors within a certain region of the country
attend these business events
to learn from some of the top leaders your support team,
or company has to offer.

Attending these events is an absolute must
if you want to learn from the best-of-the-best!

National & International Business Events

Just like regional events,
national and international business events are
simply bigger, hopefully better, and
should offer even more product knowledge,
along with all the how-to- do-this-business training
that can be jammed into a two- or three-day event.

Because this is where distributors really learn about the business and company
they have chosen to be associated with,
attending these events as soon as possible is
the single best decision any distributor can make
when it comes to his or her long-term likelihood for success.

Business Cards

The sooner you have your own business cards,
the sooner you will feel like you are in business.

Find out from your support team what cards to order
and then order them!

Follow these simple rules
to keep the look and feel of your cards professional:

Do: use the cards your support team recommends
because having the same business card is part of the system.
Include your name, e-mail address,
Web Site address, and telephone number.
Your home or business address is optional.

Do not: create your own cards, or include the words e-mail, Web Site, phone...
            or clutter your card with too many unnecessary details.



Because communication is the name of the game,
every time you start someone new in your business,
get them plugged in!
E-mail, Web Site, online Newsletter,
Voicemail, Conference Calls, Local,
Regional, National & International Business Events,
Business Cards, along with your subscription
to whatever your support team and company offers.

Simply make sure
everyone you’re working with
-including you-
gets, and stays, plugged in!




The Second PrinciPle:

learn your core ProducT line


“Remember the proverb: facts tell, stories sell.”


Because building your business is ultimately about

moving as many products, goods, and  services  as  you  can

-both inside your ever-growing empire,

and to customers outside your organization as well

-product knowledge does become somewhat important over time.


Therefore,

study one core product (those products you want everyone to use) every day,

until you learn, understand, and can share the major benefits!


Now, there are two distinct ways to learn your core product line:


1) factually: what is it,  what’s  in  it,  what’s  it  used  for,  etc.  and 

2) emotionally: what are the benefits of using it. Let me explain...


Factually – Study The Product
Although the facts are important to some degree,

they are usually not the real reason

someone buys something. I

f you would like to better understand

what I mean, take a moment and

picture in your mind one of the products you have in your home

-like salad dressing, or shampoo, or soap.


As you do, take the Seven Question Test:
1) Who made this? (manufacturer)
2) Where was it made? (actual location)
3) How long have they been in business? (what year)
4) Is this the best price available? (how do you know)
5) Is this the best value around? (compared to what) 
6) Can you get a similar product for less? (do you care)
7) Why did you buy this product? (how factual is your reason)

If you apply this test to six different products

you have around the house-kitchen, closet, and bathroom

you quickly begin to realize that

the real reason you acquire products is

more about the feeling you get,

and less about: who made it, where it was made,

or how long the company has been in business.


If this is true,

that we tend to buy when it feels right,

more than when we know everything there is to know about something

-and for the most part this is true

why should you study your core product line?


The answers are:

1) to build up your personal knowledge about what it is you’re offering, and

2) in order to be able to intelligently answer basic questions

    from your customers and new distributors alike

    -those  who simply must know a bit (or a lot)  more

     before they make a purchase.

However, please keep in mind

even the most analytical shopper still seeks

that certain “feeling”

before parting with his or her hard earned cash.


As a result,

in addition to factually studying your core products,

you would also do well to share the stories.


Emotionally – Share The Stories
By now

you have hopefully paused long enough

to take the previously mentioned Seven Question Test,

and have come to realize that

unless you were holding the actual product  

in your hand and could read the label,

you probably failed the test.


Perhaps you now understand that

you also buy what you do

for reasons that are not always factual,

and are many times verbally difficult to describe.

However, odds are good-for one reason or another-

you like the products you purchase,

and that is why you continue to buy them.


So the question is,

“If you were going to try to convince your co-workers, family, or friends

that product ‘X’ was a great product,

and they really should be using it too,

how would you go about doing this?”

You would share product “X” with them emotionally,

by sharing the stories...


The same way you recommend a restaurant:

“You really should try The Mango King, the food is fantastic

-and they have this amazing chocolate mousse dessert

that just melts in your mouth...”


Or, the same way

you tell them about the movie you saw Saturday night:


 “We went to see My Big Fat Greek Wedding.

 I can’t remember the last time we all laughed so hard...”


Or, the same way

you-perhaps without even knowing that you were recommending it-

suggest that a friend take his or her vacation

in the same place you recently took yours:


“You have got to go to the South Island of New Zealand

-it’s simply the most beautiful place on earth...”


You do it all the time.

You recommend something to someone

without giving him or her all the facts.


And if you’re successful in getting your point across

- thereby creating a new customer for someone-

it is more often because of the tone

 in your voice, the look

in your eyes, and your internal belief

-how you feel-

than almost any other fact.

True,

we do buy more easily from those we know,

like, and trust.

Yet  even when we know, 

like, and trust someone,

we will still buy more on the feeling of emotion

than on any other factual reason.


Yes, do study your core product line.

However, always remember that

there is a reason for the proverb: facts tell, stories sell.


So where will you learn the stories?

From your company’s audio, video, and print information.


From reading your company’s and support team’s e-mail.

From listening to your company’s and support team’s conference calls.


From talking with, and listening to, your customers.

And by regularly attending your local, regional, national,

and international business events.


Be Your Own Best Customer
More and more

Network Marketing companies are now offering

hundreds of products

to their ever-growing customer and distributor organizations.


With this in mind,

the question  is often asked,

“Should I be buying everything my company offers?”

The corporate answer is, “Yes!”


However, the real-world answer is,

“You should replace those products

you currently buy somewhere else 

with those products, goods, and services

that your company distributes.”


This is referred to as “being your own best customer.”

And in Network Marketing,

“being your own best customer” is just good business.


Know Your Goal
Because when everything is said and done,

building your business is about

moving as many products, goods, and services as you possibly can

-from your company to the ultimate end user-

both inside your ever-growing empire,

and to customers outside your organization.


Ask your support team what core products you should be purchasing:

get them, use them, study them, and share the stories.





The Third PrinciPle:
learn hoW you are Paid


“Customers + distributors = long-term, on-going income.”


 

As we have previously discussed,

you must become your own best customer.


All those products, goods, and services

you acquire should be ones that you actually enjoy.


So too,

you will need to create customers.

And it is easier to recommend a restaurant, movie, or vacation spot

if it has had a positive emotional effect on you.

And yes, you will need to sponsor other distributors.

Because if compound interest is the “Eighth Wonder of the World,”

time leverage is certainly the “Ninth Wonder of the World.”

It’s true...


When you consider the benefits  of building your own Network Marketing business

-in the beginning-

you too will realize: “It’s about the money.”


How You are Paid – Factually


All Network Marketing companies offer

some sort of “here-is-how-you-are-going-to-be- paid” plan,

usually referred to as the Marketing Plan,

Compensation Plan, or the Operating System.


For purposes of commonality,

I will simply refer to these collectively as the plan.


Customers


You can quickly determine

how well a company might survive long-term

by asking about the company’s view (internal),

as well as your support team’s view (external),

of attracting and keeping customers.


Why are outside customers so important?

In some countries,

having customers that are not distributors is

one sure way to separate a legal company

from an illegal company.


However, regardless of whether the law requires you

to have customers or not,

the overall health of your business

will always be determined by how easy it is

to get-and keep-long-term outside customers.


Here are two reasons why this is true...
People who are presented with your products, goods, and services,

or presented with the opportunity of becoming distributors,

or both, and decide to become customers reveal that:


1) people will actually purchase your products in the marketplace

    without a money-making opportunity attached to them, and

2) with outside customers, you will simply earn much more money!

   Because if Microsoft®, Sony®, or Erickson® only sold products

   internally (to employees)

   they could never generate

the kind of income that 

comes from selling products, goods, and services 

both internally (to employees) and externally (to customers).

Let me put it another way...
I love to travel.

And for me,

travel usually involves jet airplanes,

beautiful resorts, and fine restaurants...along with,

of course, a bit of sightseeing.


Now the fact is being a jet pilot, resort owner, chef, or tour-guide

are all honorable professions.


However,

regardless of how financially

appealing the upside potential of those professions might be

-I just want to be a customer.


I don’t want to own the airline,

I just want to sit up front, enjoy the ride...

and then be on my way to the resort,

where I can bask in the warm sunshine,

and then perhaps a bit later enjoy a relaxed conversation

with a few good friends over a great meal.


In other words,

I just want to be a customer.


The airline needs customers like me.

The resort, the fine restaurant,

and the sightseeing company all need customers like me.


And your ever-expanding empire needs customers just like me too.
The bottom line is that customers create cash.


The more customers you have,

the more cash you will earn.


Your job is to read over your company’s plan,

ask your sponsor about the plan,

or discover exactly how you will be paid

through your support team’s “getting started” process.
 
Distributors


In addition to customers,

you will also need to grow your business

by introducing the opportunity to other people who

-for one reason or another-

might be interested in:


1) a career change

2) earning some extra money,
3) creating a full-time income on a part-time schedule, or

4) making more money in a month then they currently do in a year!


Let’s say that you decide on option #3 above

-creating a full-time income on a part- time schedule-

and that you want to create a replacement income of $5,000 per month,

working 15-hours per week.

According to one plan, the numbers would look like this:


You sponsor 5                    You + 5  = 6
Who each sponsor 5               5 x 5  = 25
Who each in turn sponsor 5   25 x 5  = 125

Total distributor organization            = 156


With 156 distributors in your organization,

and having taught each distributor

how to find 5 customers,

your monthly product sales could look like this:


156 x $100 = $15,600 per month

in internal volume + (780 customers x $50 each) $39,000

in external volume,

for a grand total of $55,220 in monthly (distributors + customers) volume.


Depending on the plan,

if you were to earn 10% on your first three levels,

this example would create an income of $5,522 per month!


Simply by you sponsoring 5,

teaching those 5 how to sponsor 5,

and teaching those 25 how to sponsor 5 more

-with each distributor averaging $100 per month,

and managing just 5 customers each,

who in turn purchases an average of $50 per month.


Now this is just one example.

However,

if this were your plan,

and how you were paid, would you:


1) understand it? and

2) could you explain it to others?


Make sure you take the time

to study your plan

so that both your answers will be a resounding, “Yes!”


After all,

if “It’s about the money,”

you really should know where the money comes from.


Sit down with your sponsor and learn:

1) how you are paid

    when you sponsor a new distributor

    who places a product order, or signs up for a service

2) how you advance through the ranks,

3) how you will be paid at higher ranks,
4) how you are paid on customer sales, and
5) what steps you will need to take

    -and over what period of time-

     to create the business of your dreams.


Because in Network Marketing,

you really do determine your own financial destiny.


On-Going Income


In addition to the monthly income

you will earn from your customer sales

and distributor organization,


Network Marketing promises something more:

long term on-going income.

The ability to do the work once,

and then get paid on those same efforts many times over

- possibly for years to come.


For example,

many times I have been asked,

“How much money did you earn in your first month?”


Attempting to make a point

-that this business is not about

how much you earn in your first month,

but rather how much you earn over time

from those efforts-I reply,

 “Well, that’s hard to say exactly...


You see, I’m still being paid on my first month’s work.”
When it comes to your plan,

just make sure you understand this is a simple business.


Because it is not how many customers you get

-it’s how many customers you keep,

that determines your long-term on-going income.


So too, it is not how many distributors you sponsor

-it’s how many distributors you keep,

that also determines your long-term on-going income.


Indeed,

if you will just learn and apply your plan,

thereby focusing on long-term on-going income in your business,

everything else will take care of itself.


How You are Paid – Emotionally


A few pages back

when we discussed The Second Principle: Learn Your Core Product Line,

I asked that you remember the proverb: facts tell, stories sell.


Well, that same point applies with your plan as well.

Yes, read your distributor manual,

talk with your sponsor,

and plug into your support team

to learn how you are paid for customer sales, distributor sales,

rank advancement, and how you can create long-term on-going income

within your company’s plan.


However, when you are explaining

your “here-is-how-you-are-going-to-be-paid” plan

to a potential new distributor,

please understand that again, facts tell, stories sell.


When you are giving your presentation,

keep in mind that all your prospect really wants to know is:


1) what is this business all about?

    And then if they like what they hear,

2) can I fit this into my already too-busy life?

    And then lastly, if they believe there is enough of a “What’s in it for me?” benefit,

3) can I do this?

    And the best way to answer your prospect’s questions

   -so they make the right decision to join your company-

  is by telling stories.


Stories about other people who joined the company,

used the products, goods, and services, and earned the money-

and how their lives were changed for the better!


Sit down with your sponsor and

review the CDs, Web Site, and attend the trainings.


Whatever it takes for you to find out

how you are paid, and

how those who join you will be paid as well.


Study the plan and the “lifestyle” stories...

You know,

how David and Mary bought 

that shiny new red Mercedes,

financed their children’s university education,

and then retired 15 years early

with a summer home in Aspen, Colorado.






The FourTh PrinciPle:

 learn hoW you build The buSineSS


“Build it once. Get paid on it for a lifetime.”


Network Marketing should be an exact science-it isn’t.
The reasons are partly
because of the different products,
goods,
and services being offered, and
partly due to the countless creative ways
companies come up with attempting to set themselves
apart from the competition.

Furthermore,
a lot of the complexities can be traced right back
to the very reason many of us decided to become involved
 
in Network Marketing in the first place...

We wanted to be our own boss,
set our own hours, and
work at our own pace.

All good things to be sure,
except when duplicatable simplicity of the system is your desired end result.


However,
even with all its complications,
Network Marketing can be an easy business
to get started in, to build, and to prosper from.

That is, as long as we agree that our definition of easy is: something you can do.
With this in mind,
your next step in getting started is
to learn all the ways the business-your business-can be built.

Learn All The Ways
Sit down with your sponsor,
support team, or local area leader,
and find out how many different ways there are
to build the business.

When you do,
you will probably learn that
there is more than one way to become successful
in the time you have to invest.

Some of these different ways include:

1) generating retail sales, and creating preferred customers
2) building your  business  using  one-on-one, two-on-one,

    home meetings, and/or formal presentations
3) utilizing business events, and trade shows,
4) the Internet, along with, of course,
5) any accepted forms of advertising.

Your goal is to uncover all the different ways
successful people are already building the business,
and then select the way that works for you.

Because if you stay within your comfort zone
-what is easy to do-
you will succeed quicker,
because you will most likely continue to do that
which you find, again, easy to do.

Stay Inside The System
In The First Principle: Get Connected – Stay Connected,
I explained the concept-and benefits-of the system:


Indeed,
the system will show everyone on your team a specific way to:
1) get new distributors started
2) explain when, where, and how, to find prospects
3) teach distributors how to professionally present products and services
    to potential customers-as well as the business opportunity to prospects-and
4) be simple enough so that
    the cycle-or the system-will
 continue time after time,
    new distributor, after new distributor.

However,
when I recommend that you learn all the ways
there are to build your business, and then choose what’s right for you,
I was not suggesting
you venture outside the scope of your sponsor’s,
support team’s, or company’s established method of doing business.

What I am suggesting is that
within the system you will usually discover
more than one way to create success.

For example,
to effectively build your business,
you will need to find a few good prospects
-and there are several great ways to do this.

However,
once those prospects are found,
you still want to introduce them to the business,
and get them started using the system.

Ask your sponsor about the system they are using,
and how they recommend you get started.

Because again,
odds are good the system is already in place,
and if you simply follow it,
you truly can achieve any level of success you desire.

 

The Entrepreneurial Spirit
Network Marketing often attracts
those with the entrepreneurial spirit...
Desiring to be their own boss,
set their own hours, and work at their own pace,

many of these energetic, and enthusiastic entrepreneurs
want to create incomes of $10,000, $25,000,
or even $100,000 per month and more!

And oftentimes
they choose to bring into their new business
a former corporate idea, strategy,
or campaign that might have worked well in the past
-or one they always wanted to try and didn’t get the chance-
that ends up sounding a little something like this:
“I think if I could just change the system a little and do it this way,
then we would really have something...”

The challenge-and it is a challenge-
is that even if their way (or your way) is better,
it may not work long-term.
Why?
Because, again,
this business attracts so many energetic, and enthusiastic entrepreneurs,

if everyone took their best shot
at making the system better,
in a very short period of time
you would not have any system at all!


So before adding to, removing from,
or in any way trying to change the system,
ask yourself this question,
“What do I really want?”
And   if your answer is you want to
“Build it once, and get paid on it for a lifetime”...
then warmly embrace the duplicatable simplicity of the system
and focus your entrepreneurial spirit on building your empire!
Because in Network Marketing,
duplication is what success looks like.



The FiFTh PrinciPle:

 TaKe acTion + GeT beTTer


“Take all-out massive action. Get better at the game!”


If there is a secret to success in Network Marketing,
it is simply this:
get connected,
study your core product line,
learn how you
are paid,
have someone successful teach you the
system,
and then take all-out massive action!

However,
if your desire is to go beyond success to greatness,
you will need to embrace one additional activity:

get better at the game!

It’s true!
Those who achieve massive success
in Network Marketing
understand that there is a
difference
between activity (doing) and acumen (knowing how).

Between brawn (working every waking moment) and brains (using the system).
Between ignorance on fire (I have no idea what I am doing, but I sure am excited!),
which will slowly kill your business, and knowledge applied
(I know exactly what I am doing—and I’m doing it!), which will grow your empire.

Action alone says,
“Find plenty of people to prospect.”

Knowledge applied asks,
“What book can I read,
what audio program can I listen to, or
what class can I attend
to teach me the skill of prospecting?”

Action alone says,
“Present your products, goods, and services
to as many of those prospects as you possibly can.”

Knowledge applied asks,
“What book can I read,
what audio program can I listen to, or
what class can I attend to teach me the skill of presentation?”

Action alone says,
“Every time one of your prospects joins you in the business,
just tell them to ‘Make a list of 100 people,
and then go sign them all up!’ ”

Knowledge applied asks,
“What book can I read, what audio program can I listen
to, or
what class can I attend to teach me the  skill of duplication?”


Action alone says,
“Become a leader second to none.”

Knowledge applied asks,
“What book can I read, what audio program can I listen to,   or
what class can I attend to teach me the skill of leadership?”


Indeed,
if your desire is truly to create a Network Marketing business that
-once  it has been properly built-will continue to economically reward you,
year after year, decade after decade,
use the following four-step formula:

1) Evaluate Your Business
At the beginning of each month,
set aside 30- minutes
to review the four major areas of your business
-namely prospecting, presentation, duplication, and leadership-
by asking the following questions:

do I have plenty of prospects?
do I sponsor my fair share of those prospects?
do the prospects I sponsor duplicate the system? and
do I feel confident when it comes to my own leadership skills?

 

2) Choose one Area
Once you have considered
each of the previously mentioned areas of your business,
select one area
to improve on over the next 30 days.

Focus on:
prospecting,
presentation,
duplication,  or
leadership.

3 ) Invest Your Money
Go get a book, purchase a set of audiotapes/ CDs, or
register for a class that
by its very title would suggest that
it will help you “get a little better” in one area of your business:
prospecting, presentation, duplication, or leadership.

Translation:
over the next five years,
read one book per month;
listen to one audio program per month;
take one class every three months.
Become a serious student of success!

4) Get Even Better
Read for 30-minutes every day-first thing in the morning, or
last thing at night.

Listen to an audiotape/CD for 30-minutes every day
-do this while you’re getting ready for the day!

Take
one class every three months;
these classes could be-and usually are-
taught by your local leaders, your support team, or your company.

Repeat this same four-step process every month until your business,
your bank account, and your life are working just the way you want.

The Promise
Remember too,
that anything worthwhile will take time to create...

True,
your Network Marketing success will usually require
at least eight to ten hours per week,
setting aside one Saturday per month,
and investing one weekend per quarter for about three to five years
-if it  is your desire to replace your current full-time income.

However,
the great news is that
if you learn, and then follow the system,
take all-out massive action, and
go to work on getting better at the game,
you may actually be able to cut that
three to five year time frame in half!

A worthy reward 
if  you’re  truly  interested in achieving time and financial freedom!

So there you have it:
the secret to Network Marketing  greatness is knowledge  applied...
 
Knowing what to do-and then doing what you know.
Taking all-out massive action and getting better at the game.

Therefore,
if you will master The Fifth Principle,
and then teach this powerful concept
to all those on your team,

you will be well on your way to building your own empire.
Because when you apply The Fifth Principle,
all the success your heart desires is well within your reach!


Epilogue

When it comes to building your business,
the Greek philosopher Aristotle, who lived from 384-322 B.C.,
summarized it beautifully when he wrote,

“The things we have to learn before we can do them,
we learn by doing them.”

How true…
And over twenty-three hundred years later,
most Networkers will eventually hear that
same thought put into words this way...

If your “Why?” is strong enough, you will figure out “How?”

Translation:
if you have a clear, complete, and compelling
reason why you are going to build your Network Marketing business,
you will do whatever it takes to learn how to accomplish
that goal somewhere along the way...

So the question is,
“Do you have a clear, complete, and compelling reason why
you are going to build your Network Marketing Empire?”

Although your first real why may be,
“It’s about the money!”,
over time you will probably want to decide how much money,
and what all those added earnings are for... 

An example might be  to use some of your new capital
to pay for a housekeeper, a gardener, and a nanny
-they really don’t cost all that much,
and yet they will free up a fair amount of your time
to build your business and to enjoy your life.

Personally, 
I  love  to  travel... 
When  I’m booked as a speaker,
I enjoy flying in a day or two
before the event, and sometimes staying a day or two after
-just to have a look around.

What will you be doing with your time and financial freedom?

I enjoy being with my family...
My wife, September, and I have two grown children, our son,
Taylor, who is married to Valerie,
and our daughter, Ashley, who is married to Aaron.

Although I do travel a bit,
a nice sit-down dinner at the Clouse house is almost a weekly event
-as we all enjoy great food, and good timesa-
and we often invite a few dinner guests.

How about you?
Do you have any desire to be the one entertaining,
or would you simply prefer being entertained?

I am a collector of  books... 
Wherever I find myself-home, the States, or abroad-
not too many days will pass by
before I will make my way back into a bookstore
where I enjoy looking for books
by the pioneers of personal development:

How to Win Friends and Influence People by Dale Carnegie,
The Magic of Believing by Claude M. Bristol,
As A Man Thinketh by James Allen,
Think and Grow Rich by Napoleon Hill,
The Richest Man in Babylon by George S. Clason,
The Greatest Salesman in the World by Og Mandino, or
The Magic of Thinking BIG by David J. Schwartz,

just to name a few.
And when I find some of these classics,
I buy them, bring them to my next engagement and
give them away.

If you had the time and money, what would you do?

Well, if you will invest a few minutes and
answer the following three questions,
you’ll be on your way to building your better life:

1) what would it take to get you up out of bed early in  the morning?
2) what would it take to keep you up working late into the night?
3) how would you choose to live your life
    if you had plenty of time and financial resources available to you? 

Because when you answer these questions
you will uncover your real reason for the money
- the real reason for your life.

And when you do,
you will also find your “Why?”
So if you’re ready to begin building your business and your better life:

1) take a moment and evaluate your business
2) then choose one area to improve—prospecting, presentation, duplication, or leadership
3) invest your money-go get that book, audio program, or

     register for that next class, then take action and
4) go to work on getting even better!

And if you’re not sure exactly where to begin,
allow me to offer the following seven suggestions:

1) subscribe to Nexera e-News™ by e-mailing your name
    with the word “subscribe” to add@nexera.com
2) send an e-mail to secrets@ nexera.com, and
    I’ll send you a free copy of  our 17 page Special Report entitled,
    Seven Prospecting Secrets
3) ask your sponsor what books to read, audio programs to acquire, or
    what classes to attend
4) visit the Your Library link on nexera.com for a list of must-read books
5) visit the Success Store link on nexera.com
     to view a selection of Network Marketing specific programs
6) visit the Live Events link on nexera. com for a list of classes you can take
7) review the last few pages of this book,
    and then order the recommended products and services listed
    as soon as you possibly can.

Start where you are...
take all-out massive action...
go to work on getting better at the game...
And over time,
you too can create a magnificent life!


All the best,

Michael S. Clouse
May 2003

P.S. If you have any comments on The Fifth Principle, I would enjoy reading them. Please send your e-mail to:  msc@nexera.com














































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