The Second Biggest Challenge of the Network Marketing Professional

Solved: The Second Biggest Challenge of

the Network Marketing Professional 

©All Rights Reserved MMVI GEM LLC / http://www.MLM-theWholeTruth.com  

Part 1

An Introduction to the Most Astoundingly Powerful, New Way to Build an

Endless Stream of High-Quality Prospects 

The Concepts and Principles 

Many have asked
why I have written, spoken and trained so much
on the top problems that Networkers face.

I answer in one short sentence: “Know your enemy.”

That view is most credited
to 15th century Italian statesman Niccolo Machiavelli.
He, and others, combined
the art of political science with the psychology of human nature
to teach the art of warfare.

Abraham Lincoln once said,
“I destroy my enemy when I make him my friend.”

Those who understand their opponents win wars.
The great Chinese philosopher Sun Tzu wrote in his “Art of War”,
“If ignorant both of your enemy and yourself, you are certain to be in peril.”

When so many in the network marketing industry
are touting unfounded promises of “easy wealth,”
when so many ads proclaim that “all you have to do is sign up, we will do the rest,”
when the biggest promise of all is that building a “massive, leveraged, residual income” is easy,

you need a clear voice to help you truly understand the enemies of your success. 

Because they do exist, or else everyone would be making money in MLM and clearly,
that is not the case.

When we are ignorant of the enemies of our success,
when we don’t know how to make them our friends,
our success is in grave peril. So, here are... 

The Three Biggest Enemies of the Professional Network Marketer 

In this article,
I will give you the three largest enemies,
the three largest challenges to success in network marketing.
I intend to spend the most time on “Enemy #2.” Let’s

start, though, by talking about…

Enemy #3 - Most people have never learned the skills necessary to succeed. 

If a person joins a good company (by The 12 Critical Success Factors™ standards),
with good training, support and systems,
they should be able to be profitable right out of the gate earning hundreds,
even a thousand or more dollars per month.

For larger success,
however, one must well learn the skills of the trade.
The larger the success desired,
the more these skills have to become second nature.

This takes both time and commitment to master.

Just some of these skills include
good communication,

goal-setting,
accountability,
leadership,
time-management,
focus,
persistence, etc.

The good news is
that by developing the self-improvement habit,
and applying this habit consistently over time,
you will soon become a network marketing master.

Jim Rohn put it this way:

“You don’t have to change that much for it to make a great deal of difference. A few

simple disciplines can have a major impact on how your life works out in the next 90

days, let alone in the next 12 months, or the next 3 years.”

This is a continuing challenge
for those who aspire to great success in Network Marketing.
That said, there is much available,
a lot of it free, from excellent trainers.

So, we will not even begin to provide those solutions here.

#2 - Most people simply do not have enough good people to prospect.

I list this huge challenge as the #2 biggest obstacle
to building a significant Network Marketing income
because it doesn’t matter how many skills you have or how great of a communicator you are,
if you don’t have anyone to communicate with!
Or, not enough people to communicate with.

And, no matter what anyone says,
unless you know
or regularly meet lots of high-quality prospects who are interested in new business ideas,

you will need a continual way to find them.

Understand that Network Marketing companies pay us
to bring them “access” to people
who will be customers of the company’s products and business plan.
They pay us for our endorsement.
And they pay best of all for
our leadership, which creates more customers, business builders, and leaders.

Bottom line, we have to be able to bring good people to the company.

What Is a “High Quality” Prospect?

The ideal prospect for a network marketer is
an already successful person that knows, or is known by,
a lot of people and who has the respect of those people.

In industry terms, it is a person that has a large, responsive, “warm market.”
This successful person also has to have a big reason
why they would want to do something different.

And there are those “professionally discontent” people out there.
If you are one of these people, or if you know a lot of people like this,
or if you are willing to learn how to meet and approach people like this,
you may be all set to build a large business.

For most people though, that is not the situation.
Most people simply don’t have enough people to contact
that they already know, and they don’t know how to effectively expand their “warm market.”

Sometimes, on the advice of their upline,
they start calling “business opportunity seeker” leads.
Unfortunately,
most of the time those prospects don’t have two nickels to rub together.
Most have nothing better to do than
sit around and surf the Internet looking for the magic bullet
that will make them rich.

And, frankly,
most will waste far too much of your valuable time.

Another common recommended method to meet this challenge is
known as the “Three Foot Rule.”

The idea here pretty much ends up with people
pestering every person within three feet of them over and over 

until that person gives up or goes into hiding. 

It is one of the techniques 

that can be done well, 

but it is also the one that, when done poorly, has helped give MLM its bad reputation.

The problem is, 

both of these approaches are tantamount 

to trying to find a needle in a haystack. 

They will work, 

if you have enough time and patience. 

Most people do not have enough of either.

A third way to find people is 

to advertise for prospects. 

In one MLM company 

where our group reached $140,000 per month in volume, 

advertising is what helped me build my business.

The method I used was 

rather brilliant because it solved this second largest challenge for me, 

at least for a while. 

Though I confess, 

it was not my idea. 

I was working with a top industry earner; 

let’s call him Ted. 

Ted was making well in excess of $1,000,000 per year at the time. 

So here was the ad I ran:

I made over $1,000,000

in each of the last 5 years in a simple, no stress,

relaxed lifestyle, home-based business.

Now I am looking for two people to

teach my turnkey system.

Call 24 hour hotline, 800-xxx-xxxx

Ad responders would call the toll-free number where they would hear him say about the

same words that were in the ad, give an admonition to “not waste” his time if they were

unmotivated tire kickers, and instruct them to leave their name, number and address so

we could send them further information if they were serious.

I would then, mail out an audiotape with the sales message about our program in Ted’s

voice. All that was left for me to do then was call up, say I worked with Ted, and I

needed to know if they listened to the tape and if they wanted to learn more.

©All Rights Reserved MMVI GEM LLC / http://www.MLM-theWholeTruth.com 5

This particular method also solved another challenge for me that EVERY new networker

faces.

The Credibility Challenge Solved

All of us, when we get started, have never had success in network marketing - maybe not

at any business venture ever - and we lack the credibility necessary to really attract top

quality prospects.

So I “borrowed” credibility from Ted! It worked great. Whenever I called, I simply

associated myself with him - with his permission, of course; he was my 2nd upline.

Anyone can figure out a way to do that and should have someone in their company or the

founder of their “system” that would be willing to do that for a serious team member.

At any rate, that whole approach worked very well for me – as I said, for a while. It was

also very expensive. I must have spent over $20,000 in tapes, ad costs, postage, etc., the

first year. But while I did manage to meet and recruit some very good people, the method

ultimately failed because it was not duplicable by others on my team.

In my Special Report, MLM The Whole Truth, I elaborate on the fundamentals that must

be in place for real, sustained, and massive growth for an MLM business or company.

One inviolable principle is that you have to be able to get a lot of very average people to

do at least a little. So while this ad method worked for me for a while, it did not work for

the average person. It was too expensive, too time consuming, and, in truth, rather

“hypey” and at least a little misleading. (While it literally was true, Ted was making over

$1,000,000 per year, the implication was that anyone mentored by him could do so also.

That never happened.)

I have never found an ad campaign or “cold market” system again that worked as well -

until recently.

So how can we solve this very large challenge? How can we take the very real fact that

most people don’t know enough good people to talk to and make this “enemy” our

friend?

Certainly not by pretending the problem doesn’t exist. Certainly not by remaining in

ignorance.

It first takes recognizing, defining, and understanding the problem. Then it takes the

application of the “Marketing” part of Network Marketing.

A colleague of mine wrote, “Network Marketing is a business of Marketing, by people

that have never learned how to Market.”

So, let’s first lay out…

The Ideal Goal of the Ideal "Cold Market" System

1. Identify where good, qualified prospects “hang out.”

2. Find out how to reach and “attract” those prospects to you and your team.

3. Make them hungry to work with you.

4. Make the whole process not only affordable for an average person, but profitable

so that he/she can use it for months and years to come without draining their

pocketbook.

This is the recipe for a “Self-funded, Cold Market, Attraction Marketing System.”

In other words, how would you like a way to attract high-quality prospects who pay you

to find them? Would that make a difference in how large you could build your business?

In how fun and exciting it would be? Sound impossible?

Not at all - it has been done before, even before the Internet age.

Back in the mid 1990’s I became acquainted with a networker that worked with

Herbalife. They had a program where they, and their team members, would pass out

flyers and, in various ways, advertise a package that promised to teach people how to get

rich working from home. The package cost something like $39. The content essentially

sold the Herbalife business without ever mentioning the name. And, the profit from the

sale was enough to pay for the advertising!

I have heard that some version of that method is still working for some Herbalife

distributors.

One would imagine that method would be even easier, cheaper, and therefore more

profitable to do in this Internet/Information age. And, indeed it is.

Here are the steps:

1. Identify a target market.

2. Figure out what kind of information your target market really wants and which

solves a problem for them

3. Find or create an inexpensive information product, newsletter, audio CD, etc. that

you can sell to people in that market.

4. Build a database of people who you regularly contact with helpful information

that begin to know, like and trust YOU.

Then - you will have the credibility and the relationship established to get a great

response when you bring your business opportunity to them.

There are an unlimited number of ways to do this. Let me give you one example:

One networker I know has a background in Real Estate and believes that there is a

very real chance that prices have peaked for a long time, that sales and prices will

drop, and that a lot of real estate people will be looking for another way to earn

income.

Whether that happens or not, that is a “perceived” problem that is weighing on the

minds of many real estate people. So, there is opportunity then, to solve the

problem!

“Why not,” I suggested, “write a booklet or pamphlet entitled something like

‘How Very Successful, Savvy, Real Estate Professionals Will Make Even More

Money in the Coming Real Estate Downturn.”

The contents will provide the facts about what is happening with inventory

increases, financing, massive debt loads, etc. Then, show how the most successful

agents with the best reputations can recruit dozens and dozens of other Real

Estate professionals and build a network marketing business with a better kind of

income, a reliable, long-term, leveraged, residual income.

Frankly, it’s brilliant. Too many MLM ads appeal to the least qualified! “Get in Free.”

“No Selling, Prospecting, or Cold Calling. We do all the work for you!” Right. What

kind of person would you be attracting with that kind of ad? I will tell you, it’s not the

kind you want to work with. I hear networkers all the time complaining that they have

lots of people who do nothing. I wonder if they haven’t unwittingly attracted exactly that

kind of person by their approach.

Notice here that the approach to Real Estate professionals will only appeal to the most

successful agents with the best reputations. They are ideal prospects because they know,

and are known by, a lot of people. How many of those would you need to have a great

business yourself?

If you are reading this and you are a leader in your company, you need to find or create

such a system for your team. You will empower them to reach their goals. Then, as Zig

Ziglar says, and I paraphrase, “the more people you can help to reach their goals, the

more certain it will become to reach yours.”

The bad news is, if you don’t implement such a system, you will be competing with more

and more teams that are practicing this kind of “self-funded, cold market, attraction

marketing” method. And that is a position I would not want to be in because people care

more about seeing a system they can use, than even the company or people they work

with. That’s not always a smart priority, but it is what most people want to understand,

“how can I do your business?”

If this is more work than you have the time or expertise to do, there are others that have

built turn-key systems that will work with any company you are in. I believe you will

need to find one or you will greatly handicap your business. Times are changing. More

and more, sharp people are learning how to use good marketing principles to empower

both their own and their team’s businesses.

We have built such a system that targets what I think is the best pool of prospects in the

world for Network Marketers. (The system is available for free and described in detail in

Part 2 of this article.) It is, however, only open to people who are working with very good

companies. Why?

Because it simply will not work for people who are partnered with less than very good

companies. Nor do I want it to. I would rather see such companies, ones that are giving

Network Marketing a bad reputation, fade away into non-existence.

Our larger mission at MLM-theWholeTruth.com is to provide so much good information

about what really works in Network Marketing, and what does not, that there will be a

day in the future when Network Marketing will have a much better reputation; no one

will ever again lose money by their involvement; no one will ever get hurt.

You see, here is…

The #1 Enemy of the Professional Network Marketer

Most people are working with companies where it is virtually impossible to ever

build a “reliable, long-term, leveraged, residual income.”

The basic business fundamentals are simply not there. Don’t deceive yourself. Know

your enemy to conquer him. There have been many thousands of MLM companies that

have opened their doors in the last 50 years. You can count on your fingers and toes the

number that have grown well, then kept on growing so that it was good not only for the

people who got in early - but for anyone, no matter when they joined. The good news is it

does not have to be that way.

We can make this “enemy” our friend by studying what the real problems are and then

steering clear of companies where the basic business fundamentals are wrong.

In my Special Report, MLM The Whole Truth, I give readers “The 12 Critical Success

Factors™” that serve as a step-by-step analysis that anyone can use to quickly and

effectively pinpoint a truly money-making, reliable, long-term, leveraged residual income

producing company - and make the scams and schemes stand out like sore thumbs.

If you are reading this, I am assuming you already have a copy, if not, you can certainly

get one at our site, www.MLM-theWholeTruth.com. 

Solved: The Second Biggest Challenge of the

Network Marketing Professional 

Part 2

The “Whole Truth Marketing System” that Will Have the Most Qualified

Prospects Petitioning, Pleading, and Even

Paying You to Present to Them!

Recall from Part 1 that the #2 biggest reason people fail in Network Marketing is that

most people simply do not have enough good people to prospect.

Advertising can work, if done very well, in target markets, with great copy; but it usually

drains networker’s pocketbooks long before they have even perfected their techniques.

Related to that challenge is that most people, at least when they are new to network

marketing, simply do not have the credibility to attract top-quality prospects.

Our Whole Truth Marketing system effectively solves all of those challenges

permanently.

In Part 1, we also talked about the steps to build a “Self-funded, Cold Market, Attraction

Marketing System.”

1. Identify a target market.

2. Figure out what kind of information your target market really wants and which

solves a problem for them.

3. Find or create an inexpensive information product, newsletter, audio CD, etc. that

you can sell to people in that market.

4. Build a database of people who you regularly contact with helpful information

that begin to know, like and trust YOU.

1. Identify A Target Market

In Part 1, I also identified the ideal prospect as an already successful person that knows,

or is known by, a lot of people and who has the respect of those people. In this part, I

will add to that. The very best prospects, the ones that we target are already successful

people that know, or are known by a lot of people, have the respect of those people, and

have already proved they are interested in Network Marketing.

The fact is, there are millions of people who have joined MLM companies because they

saw the possibilities of enjoying a reliable, long-term, leveraged, residual income. 99%

of them were or are being disappointed. Why? Because they failed to face one or more

of the three biggest enemies of the professional network marketer.

2. Figure Out What Kind of Information Your Target Market Really Wants and

which Solves a Problem for Them

Now, what if you had the solution for all those prospects? What if you had the solutions

they need? And what if you had a method for attracting an endless stream of exactly

those kinds of people? Do you think it might be possible that some of them would be

willing to pay you for the solutions? I guarantee they will! That leads us to…

3. Find or create an inexpensive information product, newsletter, audio CD, etc.

that you can sell to people in that market.

We have created just such a product. It is our MLM The Whole Truth Special Report.

Chances are, you just purchased it. (If you haven’t, you will want to get a copy mailed to

you ASAP.) Our report solves the #1 Enemy or challenge to success for network

marketers by giving a “gold standard” method, a proven, rock-solid, criteria for selecting

the right company.

Who does our Special Report appeal to? — only the most solid network marketers. —

Only the ones that have it in their blood. — only the ones that really want a reliable,

long-term, leveraged, residual income. The ones who are sick of being lied to, sick of

hype but extremely loyal when they find out what really works.

It does not appeal to tire-kickers.

It does not appeal to people low on integrity who are willing to sell grossly

overpriced products to unsuspecting dupes.

It does not appeal to unrealistic dreamers who think they can get rich by simply

joining a downline building system and doing no work…

So you don’t have to waste your time talking to or dealing with any of those kinds

of people!

Our system only appeals most to the very best prospects. People who believe in hard

work but also believe they should be well compensated for it. People who model

integrity. People who care about other people and won’t take advantage of them.

By contrast, how many times have you seen ads like this one?

New Ground Floor Opportunity!

Exclusive system does all the work for you!

No calling anyone! No need to learn anything new!

No skills needed! Beginners welcome!

We do it all for you!

Gee whiz! What kind of person would that attract? I can assure you, no one I would

want to work with. How about you?

On the other hand, if you are reading this, you know what kind of person is likely to

respond to our “Whole Truth Marketing” system.

Here’s how it works…

We will teach you various methods of inviting network marketers to “opt in” to our “7

Day, 7 Insider Secrets, MLM the Whole Truth Seminar.”

When a person opts in, they are assigned to you by our system permanently. You will

see a list of all those persons in the state-of-the-art “back office” that we give to you.

Add them to your database (don’t worry, we will show you how) and you can begin to

cultivate a relationship with each person, thus building your own database of people

interested in network marketing.

Then, when they buy the Special Report, you earn $25! If you get good at that, it will

cover your advertising costs so you can advertise even more.

Now, allow me to give you a secret that took me years to learn – most never do. I will

ask it in the form of a question. If you can earn enough money by selling something to

your prospects to cover the cost of your advertising to get that prospect, how much

advertising can you afford to do?

Hmmm. I am sure you get the point. You can afford to generate more prospects than

you can ever use! Completely solved forever – the number 2 challenge of the

professional network marketer!

Does that excite you? I will confess, when I realized that I never had to worry about how

to find the best quality prospects ever again, I was so excited I couldn’t sleep well for a

very long time.

It gets even better. You can use our system for FREE! No kidding. FREE. No monthly

fee, no monthly purchase required. None. Zip. Nada, Zilch.

OK. Now you are probably saying…

“What’s the catch?”

Here it is. Our system will only work for you if you are with a truly good company. You

will know “The 12 Critical Success Factors” that I use to determine whether or not a

company is “good” if you have finished reading my Special Report.

You see, our first mission is, through education, to dry up the market for the MLMs

where almost no one makes money. Here is an excerpt from the last chapter of MLM

The Whole Truth…

Our Mission — Stop the Bleeding

As I said earlier, there have been far too many bloodied casualties abandoned alongside

the highway to MLM success. I want to Stop the Bleeding! — Permanently.

And we will do it one person at a time. We will do it by education. We will also use the

most powerful force for change ever - word of mouth advertising. (NO, we are not

launching a new MLM. But we will be relying on fellow MLM network marketers with

“good” companies to get the word out.)

You can use our “Self-funded, Cold Market, Attraction Marketing System” to help us

accomplish that mission. You can also make money with it– lots of it – in the process.

What’s the next step?

Go to page 83 of your copy of MLM The Whole Truth. Take out your pencil and “grade”

your network marketing company. If you believe that anyone else that reads the same

material will be encouraged to join your company after comparing the facts of your

company with those “12 Critical Success Factors”, you qualify. Go now to

http://www.attractionmarketing.biz/ and apply for membership in our Whole Truth

Marketing program.

If you are not with any company, we can certainly help you there as well. Just ask us

about our alternative to traditional MLM that does measure up to “The12 Critical Success

Factors.” But understand that we don’t solicit anyone from our Whole Truth Marketing

efforts. So you will have to ask us.

To review, here are the pieces of the system:

 Professionally written ads, emails, autoresponder series, genealogy lead tactics,

and business opportunity seeker lead tactics that drive people to …

 Our compelling “squeeze page” that will produce an endless stream of people, in

the absolute best target market, who opt in as your prospects through your affiliate

link.

 Our free 7 Day, 7 Insider Secrets, MLM The Whole Truth email seminar

delivered to each of your prospects on your behalf.

 An invitation to invest in the purchase of our Special Report: MLM The Whole

Truth that ships on your behalf.

 Payment to you of $25 per Report sold, to fund your further prospecting efforts.

©All Rights Reserved MMVI GEM LLC / http://www.MLM-theWholeTruth.com 13

 Detailed instructions on how to follow up with each opportunity buyer to give

him or her the opportunity to plead with you to present to him or her, your

business.

The price is free so you can only win. It’s the only way we do business.

Go now to www.attractionmarketing.biz to apply for membership.

You will have to have read MLM The Whole Truth and evaluated your company by “The

12 Critical Success Factors” criteria to be qualified. (You can pick up a copy by clicking:

www.critical12.com )

I look forward to having you work with us to establish our mission while helping yourself

and others build the most amazing kind of income, a truly reliable, long-term, leveraged,

residual income.

Sincerely,

Founder

MLM-theWholeTruth.com for people who want to know the whole truth about MLM

804-501-2840

"At last, someone has written about the WHOLE truth about MLM. I wish I had read this

about $20,000 ago." --Brian Cooper, CO